Has re-entry into equities begun and are you in that number?

Intriguing headline from an advertisement on Seeking Alpha this morning.

Answer: Uh, no. That would have been the case THREE YEARS AGO.

We have an idea that you might want to try. Invest regularly in leadership companies with the highest quality rankings. At any price? Heavens no. Shop diligently and WAIT for the best return forecasts.

Our audiences are sometimes skeptical about the “average investor returns” suggested by the DALBAR research. With ads like this one this morning — really?